Back to all templates
Networking & PRIntermediate3-step sequence

The Event Sponsorship Sequence

Brands do not sponsor events just to have their logo on a banner. They sponsor events to acquire customers. Pitch the exact ROI they will get from being in the room.

The Template

Template Variables

{{audienceDemographic}}The exact type of people attending

Example: "500 local real estate investors"

{{pastROI}}A metric from last year's sponsor

Example: "closed 6 new contracts on the floor"

Tactical Note: Email 1: The Audience Alignment. Focuses entirely on the brand's goal (acquiring customers) rather than your goal (funding the event).

Subject Line

getting in front of {{audienceDemographic}}

Email Body

Hi {{firstName}}, I noticed {{companyName}} is heavily targeting the real estate sector this quarter. We are hosting our annual summit next month, putting {{audienceDemographic}} in one room for three days. Last year, our title sponsor actually {{pastROI}} just by hosting the VIP cocktail hour. Are you opposed to me sending over the sponsor deck so you can see the demographics and ROI breakdown?
#sponsorship#events#pr#sales

Related templates

View all
Networking & PR

Podcast Sponsor Pitch Sequence

3-step sequence · Intermediate

Subject

reaching {{targetAudience}}

View template
Networking & PR

Digital PR Outreach Sequence

3-step sequence · Advanced

Subject

data asset for your piece on {{reporterTopic}}

View template