Networking & PRIntermediate3-step sequence

The Podcast Pitch That Sells Ad Inventory

Marketing directors do not sponsor podcasts just because they "like the show." They buy ads to acquire customers. Here is how to pitch your audience demographics to secure high-ticket host-read ads.

The Template

Template Variables

{{targetAudience}}The exact demographic the brand wants to reach

Example: "senior software engineers and CTOs"

{{pastPerformance}}A metric you achieved for a previous sponsor

Example: "drove over 400 trial signups for Datadog last month"

Tactical Note: Email 1: The ROI Pitch. Notice how the pitch starts entirely with the brand's goal (reaching their audience) rather than the creator's goal (selling an ad).

Subject Line

reaching {{targetAudience}}

Email Body

Hi {{firstName}}, I noticed {{companyName}} is aggressively targeting {{targetAudience}} across social channels right now. I host a weekly industry podcast where 85% of our active listeners fit that exact demographic profile. We recently ran a host-read campaign for a non-competing brand in your space and {{pastPerformance}}. Are you opposed to me sending over the media kit so you can review the listener demographics and Q4 pricing?

Why it works

It aligns perfectly with the brand's ICP (Ideal Customer Profile). Marketing directors have strict budgets for reaching specific demographics.
It leverages social proof and actual ROI metrics ("drove over 400 trial signups"). Brands buy results, not airtime.

Personalization tips

Look at the brand's recent Facebook Ads library or LinkedIn posts. If they are running ads targeting "CTOs", use that exact phrase in your pitch.

Common mistakes

Pitching how "passionate" you are about your podcast. The brand only cares about your audience metrics.
Emailing the CEO of a Fortune 500 company. You need to target the "Director of Marketing" or "Media Buyer" at the brand.

Automate this template

Let InvokeIQ fill every {variable} automatically and send the full 3-step sequence on autopilot.

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