Real Estate & LocalBeginner3-step sequence

The Pitch That Secures Recurring Catering

Office managers hate ordering food for large groups because dietary restrictions make it a nightmare. To win their catering budget, you must solve the "vegan/gluten-free" headache and offer a free tasting.

The Template

Template Variables

{{headcount}}Roughly how many people work there

Example: "your team of 40"

{{dietarySolution}}How you handle complex diets

Example: "individually boxed meals labeled for vegan and gluten-free"

Tactical Note: Email 1: The Dietary Hook & Free Sample. You address the office manager's biggest pain point (complex diets) and offer a frictionless, free sample since you are "already in the neighborhood."

Subject Line

catering for the {{headcount}}

Email Body

Hi {{firstName}}, Most office managers I speak with tell me that ordering lunch for the team is a massive headache because keeping track of everyone's dietary restrictions is impossible. We run a local corporate catering kitchen. We completely eliminate that stress by delivering {{dietarySolution}}. I am actually doing a drop-off at the office building next to yours on Thursday. Are you opposed to me dropping off a free sample platter for your breakroom so the team can try it?
#catering#food-beverage#local#b2b