SequencesAdvanced3-step sequence

The Psychological Breakup Sequence

When prospects ghost you, sending "just checking in" emails will only annoy them. Taking away the offer is the fastest way to get a reply. Here is how to run a breakup sequence that converts.

The Template

Template Variables

{{originalGoal}}The reason they originally talked to you

Example: "cutting your AWS bill"

{{valuableAsset}}A free guide or checklist

Example: "our cloud cost optimization checklist"

Tactical Note: Email 1: The Soft Nudge. Removes the pressure of buying and simply asks for a status update on their own goals.

Subject Line

checking on {{originalGoal}}

Email Body

Hi {{firstName}}, I know things get buried in the inbox, but I wanted to float this back to the top. Are you still prioritizing {{originalGoal}} this quarter, or has the timeline shifted on your end? Let me know either way so I can update my notes.
#follow-up#sales#breakup#b2b