Networking & PRAdvanced3-step sequence

How to Pitch a Journalist (And Get Covered)

Reporters delete 99% of founder pitches because they read like boring corporate press releases. To get coverage, you must pitch an exclusive narrative and use a strict embargo deadline.

The Template

Template Variables

{{reporterBeat}}The specific topic the journalist covers

Example: "the recent wave of AI compliance regulation"

{{exclusiveHook}}Proprietary data or a contrarian angle

Example: "we have exclusive data showing 40% of startups are failing compliance"

Tactical Note: Email 1: The Exclusive Hook. Journalists live and die by being the first to break a story. Offering them an exclusive guarantees their attention.

Subject Line

exclusive data re: {{reporterBeat}}

Email Body

Hi {{firstName}}, I have been following your coverage on {{reporterBeat}} and noticed you have been tracking the fallout closely. We recently ran an audit across our platform and found {{exclusiveHook}}. Since you are the leading voice on this beat, I wanted to offer you the exclusive on the data before we publish the report next Tuesday. Are you opposed to a 5-minute background call this week to see if it fits a story you are working on?
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