Agency & ServicesIntermediate3-step sequence

The Agency Pitch That Books Calls

Stop pitching "SEO services" or "Facebook Ads." Founders delete those emails instantly. Pitch the exact revenue outcome and follow up persistently to prove you are a growth partner, not an expense.

The Template

Template Variables

{{competitorName}}A direct competitor of the prospect

Example: "Stripe"

{{growthMetric}}A specific result you achieved

Example: "lowered their CAC by 42%"

Tactical Note: Email 1: The Hook. Notice how we do not mention the words "marketing," "agency," or "services." We only mention the business outcome and the competitor.

Subject Line

quick question about {{competitorName}}

Email Body

Hi {{firstName}}, I noticed you are competing directly with {{competitorName}} for mid-market accounts right now. We recently worked with a similar SaaS company and {{growthMetric}} by restructuring their outbound engine. Would you be opposed to a 5-minute call next Tuesday to see if we could do the same for {{companyName}}?

Why it works

It completely avoids commoditized agency terminology. If you say "we do SEO," you are competing on price. If you say "we lowered CAC by 42%," you are competing on value.
The sequence builds trust sequentially. Email 1 introduces the claim. Email 2 proves it with a video. Email 3 removes the pressure.

Personalization tips

Ensure the competitor mentioned is actually a threat to them. If you pitch a massive enterprise competitor to a tiny seed-stage startup, it shows you didn't do your research.

Common mistakes

Listing your agency's services in bullet points (e.g., We offer Web Design, SEO, and Ads).
Asking them for a 30-minute discovery call in the first email.

Automate this template

Let InvokeIQ fill every {variable} automatically and send the full 3-step sequence on autopilot.

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