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Agency & ServicesIntermediate3-step sequence

The Graphic Design Pitch That Converts

Sending a link to your Behance portfolio will not get you hired. Brands want designers who understand marketing. Pitch them by showing how your designs increase click-through rates.

The Template

Template Variables

{{designFlaw}}An inconsistency in their current branding

Example: "your Instagram ads look completely different from your website branding"

{{redesignedAsset}}What you built for them

Example: "redesigned one of your recent Facebook Ads to match your high-end aesthetic"

Tactical Note: Email 1: The A/B Test Pitch. You don't ask them to hire you; you ask them to A/B test a free asset you made. This is irresistible to marketers.

Subject Line

the creative for {{companyName}}

Email Body

Hi {{firstName}}, I have been following your recent ad campaigns and noticed that {{designFlaw}}. Usually, that kind of brand inconsistency hurts trust and lowers click-through rates on social. I am a freelance brand designer. I actually took 15 minutes and {{redesignedAsset}}. Are you opposed to me sending over the PSD file so you can A/B test it against your current creative?
#graphic-design#freelance#creative#sales

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