Back to all templates
Agency & ServicesIntermediate3-step sequence

The Freight Broker Pitch Sequence

Logistics managers get spammed by brokers promising "great service." To win the lane, you must pitch exact geographic routes and offer immediate capacity when their primary carrier fails.

The Template

Template Variables

{{specificLane}}The exact route they ship on

Example: "your outbound freight from Chicago to Dallas"

{{truckCapacity}}The equipment you have available

Example: "3 empty flatbeds deadheading out of Chicago every Tuesday"

Tactical Note: Email 1: The Lane Pitch. Logistics managers only care if you have trucks where they need them. Pitching a specific lane proves you aren't just a spammer.

Subject Line

capacity for {{specificLane}}

Email Body

Hi {{firstName}}, I noticed your manufacturing facility is expanding production, which usually means tighter capacity for {{specificLane}}. We are a freight brokerage, and we actually have {{truckCapacity}}. I know you likely have a routing guide in place, but deals fall through and trucks break down. Are you opposed to me sending over a quick blind rate quote for that lane just so you have a backup carrier on file?
#logistics#freight#b2b#sales

Related templates

View all
Agency & Services

E-Commerce Brand Pitch

3-step sequence · Intermediate

Subject

the ads for {{specificProduct}}

View template
SaaS

B2B SaaS Sales Sequence

3-step sequence · Beginner

Subject

automating {{workflowPain}}

View template